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Home PVN Update

PV UPDATE: Can Falling Frac Jobs Trigger a Price Rebound?

Matthew Johnson by Matthew Johnson
May 15, 2025
in PVN Update
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PV UPDATE: Can Falling Frac Jobs Trigger a Price Rebound?

Last week we redefined what Tier 1 really means in a shale world that’s running out of easy answers. In this week’s Monday Macro View**, we turn to another piece of the puzzle: Primary Vision’s Frac Job Count—the most direct lens into real-time U.S. completions—is starting to tick lower. For most of the past year, it held remarkably steady despite falling rig counts and mounting headwinds. But with oil now trading near $63 and signs of “lower for longer” becoming harder to ignore, a deeper pullback in U.S. supply is no longer just a tail risk—it’s entering the base case. If completions continue to drift downward, shale’s ability to backstop the global market will weaken. And that’s where geopolitics meets data. Somewhere along this tightening continuum, Trump’s electoral calculus and Saudi Arabia’s fiscal priorities may converge—both quietly aligned on one outcome: higher oil prices.

Our Market Sentiment Tracker* tells us that the U.S. economy is slowing—not in consumer demand, but in the gears that keep it running. Employment in services dipped, inventories rose, and the trade deficit hit a record $140 billion. Europe, meanwhile, is floating on investor confidence but stuck in economic mud. China, whose import numbers sparked some optimism last month, is now wobbling again. Manufacturing is weak, firms are cautious, and April’s Caixin Services PMI just hit a seven-month low. It’s still the least bad of the three—but far from strong.

We connect these macro shifts to focus on how service companies are recalibrating in our Take Threes. Liberty Energy* is betting on modernization and a pivot to power. Its frac fleets are getting smarter, and its ambitions are expanding into microgrid development. KLX Energy*, by contrast, is warning of pricing pressure and patchy recovery, with EBITDA margins slipping and cash flow turning negative. Each company is reacting to a market where there’s no longer one clear playbook—no single price signal that tells everyone what to do next.

And if you want a clearer view of the big picture, don’t miss this week’s Free Read, where we unpack what’s really going on with oil prices.

Stay ahead with real-time insights, operator-level data, and the kind of analysis only Primary Vision can provide. Let us help you see what’s next!

Learn more about a subscription here or email us directly: info@primaryvision.co

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